Brand guidelines

Airmond

Updated 30 September 2026169 files3.1 MBSchibsted Grotesk + Instrument Sansbrandkit.airmond.com ↗
Lockup PNG1200px, on its groundMark PNG512px avatar tileFaviconICO, 16 to 64pxApp icon1024px, opaque

Using the logo

Clear space, the smallest it may go, and the six things that break it. Each pair below is the real lockup, correct on the left and wrong on the right.

X X
Clear space Keep the height of the mark clear on all four sides. Nothing crosses that line, including the edge of the page.
150px minimum for the lockup
28px for the mark alone. Below that, use the mark, never the lockup
Minimum size Shown at real size. The wordmark stops being legible before the mark does.
Correct: full opacity
Full opacity
Never fade it
Never fade itSubtlety comes from size and position. A faded mark just looks broken.
Correct: both axes together
Both axes together
Never stretch it
Never stretch itScale both axes together. Fit by height, then crop the ground.
Correct: an approved treatment
An approved treatment
Never recolour it
Never recolour itThere are four approved treatments. Recolouring makes a fifth.
Correct: flat art
Flat art
Never add effects
Never add effectsNo shadow, glow, bevel or outline. It is flat art.
Correct: on the horizontal
On the horizontal
Never rotate it
Never rotate itThe lockup sits on the horizontal, on every surface.
Correct: clear space kept
Clear space kept
Never crowd it
Never crowd itThis one breaks the clear space above. Give it room or leave it out.

Colour

Click a value to copy it. Every swatch carries both the hex and the rgb triple, because half the surfaces here want one and half want the other.

Coral, the accent

coral
coral deep
coral soft
coral dusty, dark primary
coral on dark

Confirmation, the blue pair (never green)

confirm
confirm soft
confirm on dark
confirm soft on dark

Waiting on you

waiting
waiting soft
waiting on dark
waiting soft on dark

Feather, light

ground
sidebar
card
wash
ink
muted

Low flame, dark

ground
sidebar
card
selection
ink
muted

Typography

Schibsted Grotesk 800 cuts the mark; Instrument Sans carries the interface. The apps keep system faces (SF / Roboto) on purpose.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ % — “ ”
Schibsted GroteskDisplay · variable 400–900 · SIL Open Font License 1.1 Headlines, and the 800 cut that draws the mark.
Download WOFF2 · 69 KBLicenceGoogle Fonts ↗Source ↗
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ % — “ ”
Instrument SansBody · variable 400–700 · SIL Open Font License 1.1 The interface. The apps keep system faces on purpose.
Download WOFF2 · 87 KBLicenceGoogle Fonts ↗Source ↗

Load them

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Schibsted+Grotesk:wght@400..900&family=Instrument+Sans:wght@400..700&display=swap">

Use them

:root {
  --font-display: 'Schibsted Grotesk',ui-sans-serif,system-ui,sans-serif;
  --font-body: 'Instrument Sans',ui-sans-serif,system-ui,sans-serif;
}

The scale, at real size

Display · Schibsted Grotesk · 3rem (48px) · 800 · -.02em

She picks up. The board fills itself.

Heading · Schibsted Grotesk · 1.6rem (26px) · 600 · -.01em

She picks up. The board fills itself.

Body · Instrument Sans · 1rem (16px) · 400

She picks up. The board fills itself.

Small · Instrument Sans · .85rem (14px) · 400 · .01em

She picks up. The board fills itself.

Label · Instrument Sans · .72rem (12px) · 500 · .12em

She picks up. The board fills itself.

Imagery

Airmond is photographic where Marbling is material. The mark is never a substitute for her face: the icon carries the brand, the portrait carries the person.

Ada's portrait. Every in-product avatar. Photographic, never the mark.
Ada's portraitEvery in-product avatar. Photographic, never the mark.
The cast. One portrait per assistant, same treatment.
The castOne portrait per assistant, same treatment.
The cast, continued. Consistent crop, eyeline and light.
The cast, continuedConsistent crop, eyeline and light.

Components

Built from the tokens above. Click to copy the CSS.

Primary
Primary pressed
Secondary
On light
Card, darkThe default dark surface (Low flame)
Card, lightWeb and documents (Feather)
Sidebar, lightRails and recessed sections
Coral softDeliberate coral bands only, never furniture

Applications

The brand on the surfaces people meet it on. Shaded areas are where each platform stamps its own avatar or crops: measured against live pages by gtm/social-profile-assets, not taken from a published guide. The downloads are the clean files without the shading.

linkedin page cover, 4200 by 700 pixels, with the platform’s keep-empty regions shaded
linkedin page cover 4200 × 700 · Logo tile eats x0-1750 below y250, and grows to 40% of the width at a 360px viewportDownload PNG
x header, 1500 by 500 pixels, with the platform’s keep-empty regions shaded
x header 1500 × 500 · Avatar union is x42-546, y330-500; mobile web keeps only x352-1148Download PNG
youtube banner, 2560 by 1440 pixels, with the platform’s keep-empty regions shaded
youtube banner 2560 × 1440 · Only x507-2053, y508-931 is safe on every deviceDownload PNG
og card, 1200 by 630 pixels, with the platform’s keep-empty regions shaded
og card 1200 × 630 · Open Graph, so this is the Slack and WhatsApp unfurl too. Keep the bottom 80px clear and stay under 600KB, which is WhatsApp's limitDownload PNG
github social preview, 1280 by 640 pixels, with the platform’s keep-empty regions shaded
github social preview 1280 × 640 · Repo Settings, Social preview. GitHub rejects anything over 1MBDownload PNG
play store feature graphic, 1024 by 500 pixels, with the platform’s keep-empty regions shaded
play store feature graphic 1024 × 500 · Play Console header, 1MB ceiling. The store draws the app title across the top strip, so nothing of ours goes thereDownload PNG
slide title, 1920 by 1080 pixels, with the platform’s keep-empty regions shaded
slide title 1920 × 1080 · Deck opener at 16:9Download PNG
slide content, 1920 by 1080 pixels, with the platform’s keep-empty regions shaded
slide content 1920 × 1080 · Body slide. The lockup sits small and bottom-left so it never competes with the contentDownload PNG
video call background, 1920 by 1080 pixels, with the platform’s keep-empty regions shaded
video call background 1920 × 1080 · Zoom, Meet and Teams. The shaded box is roughly where a head sits, so the mark goes to a bottom cornerDownload PNG
email signature, 1200 by 218 pixels, with the platform’s keep-empty regions shaded
email signature 1200 × 218 · 2x retina; scale it to 600 wide in the clientDownload PNG
document header, 2480 by 400 pixels, with the platform’s keep-empty regions shaded
document header 2480 × 400 · A4 at 300dpi, for letterhead and contractsDownload PNG

Writing the name

  • Airmond, one word, capital A. Never AirMond, never AIRMOND except inside a Label type style.
  • Ada is the assistant you talk to. Airmond is the product she runs inside. Do not use them as synonyms.
  • Lowercase airmond only where a machine reads it: a domain, a handle, a repo, a bundle id.
  • It is an Airmond, never the Airmond. The product takes no article in a sentence: “Airmond picks up”, not “the Airmond picks up”.

Boilerplate

The approved words. Paste them into a profile or a page as they are: a second description of the company is how a brand starts disagreeing with itself.

One-liner39 characters

A personal assistant you can just call.

The single sentence. Site hero, X bio, a tagline field.

Short description157 characters

Your AI executive assistant calls you within a couple of minutes, then takes on the calls, emails and life admin you keep postponing. The first week is free.

LinkedIn tagline, a directory entry, a card.

About285 characters

Your assistant is a chief of staff, not a chatbot. Below is the real work, written the way you would hand it over: out loud, in one sentence, without thinking about how to phrase it. Airmond is an AI service. Every call, text and email is handled by an Airmond assistant, not a human.

LinkedIn About, an About page, a press boilerplate.

Imprint30 characters

Airmond by Marbling AG, Zürich

The legal line. Footers and anything registered.

Links

Downloads

The vector masters first: regenerate from these, never hand-edit an exported PNG. Everything else is derived from them by the generators.

What is in the kit

FolderFilesSizeFormats
applications18 706 KBjpg, json, png
favicon5 45 KBico, png
fonts4 168 KBtxt, woff2
lockup20 981 KBpng
mark64 567 KBjpg, png
services52 637 KBjpg, png
vector6 31 KBsvg
Downloads work from the kit folder. Open this page from inside the folder and every link resolves to the file next to it.