Voice
The copy rules the airmond.com rebuild settled on 2026-09-02. They hold on every surface: the app, emails, decks, landers. Every string on the landing page lives in one file (lib/one-copy.ts) so a test can sweep the whole vocabulary for the two things this brand refuses: em dashes, and invented proof.
The three capabilities, in this order
Cédric's order, never reshuffled: talk to her anywhere, she remembers, she gets things done.
Talk to her anywhere
Phone, WhatsApp, email, or the app. The same Ada, and she picks up.
She remembers
Tell her things on a drive or a walk. She keeps them and brings them back when they matter.
She gets things done
Calls people, writes the email, joins the meeting, chases the list.
Fixed sentences
"Ada calls within a couple of minutes."
Not "within a minute", not "today". The step under it: "She asks your name, your email, and what is on your plate."
"7 days free, no card, then $999 a month."
The price is one line under the button, never a section, never a table. Under the revealed card: "7 days free, no card, then $999 a month. She asks for the rest on the call." At rest: "Ada calls within a couple of minutes. 7 days free, no card."
"They are AI, and they say so."
The honest-AI sentence, placed under the portraits: "They are AI, and they say so. That is exactly why she picks up at two in the morning and never forgets a thing you told her." The footer carries the disclosure verbatim: "Airmond is an AI service. Every call, text and email is handled by an Airmond assistant, not a human."
"Made in Zürich · Data in the EU"
The flag pair's fixed caption. The trust chips are the same three everywhere: Swiss company, Data stored in the EU, No card for 7 days. The lock line: "For Ada's calls only. Stored in Europe, never sold."
Capability truths that hold on every surface
- She never sends from your mailbox; drafts land in your inbox. "Disconnect any time."
- SMS and Slack are "next", never "coming soon" as a feature you can rely on: "Next: SMS, Slack, Microsoft sign-in, learning from your sent mail."
- Microsoft connect yes, Microsoft sign-in not yet. A greyed control that says Soon, never one that looks live and is not.
- She joins meetings when added to the invite. That is the whole mechanism; no "AI note-taker" language.
- "By design, never: sending from your mailbox, paying with your card."
- Privacy, in the privacy page's own words only: stored in the EU (Ireland, moving to Frankfurt); a Swiss company (Marbling AG, Zürich); only what you give her; the honest part (calls are voiced by a US provider for now). "Not learned from", never "never used for training".
What is refused
- No em dashes. Commas, colons, full stops. A test sweeps every string.
- No jargon: no "seamless", no "unlock", no "effortless".
- Nothing invented as proof. No logos, no numbers, no testimonials, no "$7,000 human assistant" anchor, no receipt. The tiles show shipped surfaces; the names in them are examples and the page says so ("Everything below works today. The app screens are hers; the names are examples.").
- Nothing the product does not make elsewhere: every privacy sentence is one the privacy page already makes.
Naming, as on the home page
- Airmond, one word, capital A. Ada is the assistant you talk to; Airmond is the product she runs inside. Not synonyms.
- It is an Airmond, never the Airmond, and the product takes no article in a sentence: "Airmond picks up".
- Assistants are "she" and by name. The member is "you". Buttons are what she does: "Call me", "Get your first call", never "Submit".